We deicded that to make our Horror film and the narrative easier to understand we would use a Missing poster. When included in the Ancillary Poster, it will help with the narrative, to tell the audience what the basic outline of the Horror film is. Making our protagonist hold the poster helps to show that the story follows a girl and how she would do everything to find her friend. We felt that using a selfie would be more attractive to our audience, as our demographics are young adults, of whom would be constantly taking selfies, making an immediate connection with the 'Missing' character.
Looking at many conventional missing posters, the missing person was always in the centre and the photo of them was always large, grabbing everyone and anyone's attention. They were also very basic and normally just contained the words MISSING and a REWARD with some small print giving context about where they lived or what they looked like and who they hung around with.
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